Develop and deliver measurement plans and supporting deliverables to enable teams to measure performance of projects, channels and campaigns.
Perform analysis to transform data into actionable insights and inform decision-making and present findings to project team stakeholders and leaders.
Design, create and deliver project team and management-level reports and visualizations.
Consult on data and tagging requirements and best practices to ensure alignment and consistency with marketing's measurement framework.
Support IT projects related to development of new digital marketing prototypes, including data requirements, design, user acceptance testing, implementation and verification.
Coordinate analytics platform training with vendors and project teams.
Onboard data from marketing tools to support recurring dashboards.
Education + Experience
Understanding of digital marketing campaigns, channels and best practices for measuring individual and omni-channel performance and principles of multi-touch attribution
Advanced experience with Excel to blend/transform multiple data sets into interactive reports
Experience with digital marketing reporting tools - Google Analytics, Google Data Studio, Facebook, LinkedIn, Twitter native reporting capabilities
Experience with analyzing and delivering marketing campaigns or channels analysis, presenting to internal business receivers and influencing business decisions
Self-starter with interest and ability to quickly learn new analytics and MarTech platforms and identify creative solutions to connect data across sources
Ability to deliver results in fast-paced environment with varying scope and deadlines
Project management skills and agile planning skills
Experience writing and executing test scripts
Bachelor's degree in a business discipline such as accounting, finance, statistics, economics, data science, analytics, marketing, computer science (or relevant work experience), MBA preferred
5+ years of relevant work experience
3-5 years of experience with web analytics